Blog about technologies, economic trends, and people

Magazine for businesses and entrepreneurs

What was the challenge?

Česká spořitelna was an established retail bank. However, to appeal to demanding corporate clients, it needs to establish itself as a trustworthy expert and a reliable business development partner.

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How did we tackle it?

We have assembled a unique editorial team that combines the experience of economic journalists, marketing strategists, and creative advertising content creators. Our ‘newsroom’ produces an economic lifestyle magazine inspired by the bank’s campaign agenda, as well as the long-term goals and preferences of its clients. Compared to several local economy-oriented sources, we often cover new trends months in advance. This is possible not only due to our editors’ expertise but also our constant monitoring of current popular trends.

What did we achieve?

Thanks to relevant content and SEO, we are able to consistently increase the number of visits to the company blog, mainly from unpaid sources. This reduces the blog’s dependence on the media budget. Compared to the first year of the blog’s existence, the number of visits from unpaid sources has increased by 146%, and the number of visits from organic sources has increased by 439%. Additionally, 55% of users return to the site, which is a 13% increase compared to the first year. This demonstrates the benefits of continuous engagement with the target audience, including companies and entrepreneurs. In 2022, we introduced a new section titled Sustainability. We also observed a rise in the number of visits to the expert economics section, which focuses on market analysis – the average number of visits per article tripled within a year. Multimedia content enhances the attractiveness of our work. In addition to the text, we include infographics and informative videos.

Take a look at Česká spořitelna magazine, where we write about the influence of conspiracy theories on work teams or about the inspiration entrepreneurs can find in literary fiction.

Continue reading…

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C3 Prague
Communication campaign based on a book
19/04/2019
You think paper doesn’t stand a chance in the digital era? On the contrary. Books may be a stylish statement & an infinite source of inspiration. Just like our publications for Škoda Auto.
Communication campaign based on a book

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C3 Prague
Brand narrative and content strategy
02/12/2020
You cannot buy utility at the cash register. But you may find it within the brand communication. We demonstrate that even a hypermarket can help.
Brand narrative and content strategy

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C3 Prague
New web & brand narrative
01/06/2021
Even a complex bussiness can be easily explained. A well-structured website together with a careful choice of words may help.
New web & brand narrative

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C3 Prague
Video series about smart shopping
05/05/2021
Successful pastry chef Petra Burianová recommends how not to waste money, time or food in the shop or kitchen.
Video series about smart shopping

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C3 Prague
Notes of a robotics expert
06/01/2023
Škoda Auto employees may also contribute to the company career blog. Here is one example.
Notes of a robotics expert