Car manufacturers sometimes struggle to ensure that the new designs age well. Is it possible to create a style that would be timeless and attractive for years to come? And how can ŠKODA reach an educated, design-oriented target group of influencers?
In the digital age, it may seem unconventional to launch a communication campaign with a book. But that is precisely what we did. We created “brand diaries” for the entire company as well as a glossy book about ŠKODA’s involvement in ice hockey and in the winning of the World Rally Championship.
A book is always a statement, especially if it’s stylish. The series “Driven by Design” – with several volumes in different formats and many languages – stands as a proof of that.
The prestigious Content Marketing Award for Best Corporate Book of 2018 for WE LOVE HOCKEY and the Reddot Award in the Publishing and Print Media category.