Using analytical tools, we have defined key topics and specific threats that children may encounter online. In cooperation with experts from ESET and a child psychologist Jarmila Tomková, we then created a series of articles, infographics and interviews which are published in 18 countries around the world. They introduce parents to the latest trends in the online world as well as the platforms and technologies that children use on a daily basis. The website offers advice on how to protect children and talk to them about digital safety. Throughout the website’s content, we refer to relevant ESET products, especially by banner advertising and links in the texts.

However, our content focuses not only on the risks and hidden hackers – it also emphasizes the many possible benefits of the internet and social networks. For example, we discussed the increasingly popular app of TikTok, which is often viewed as a distraction, but it can also be an educational tool. As a result, we contribute to intergenerational exchange and mutual understanding. Only when parents understand their children can they advise them on how to surf the internet safely.