Modern content hub that attracts attention and awards

Magazine for car enthusiasts

What was the challenge?

To infuse the brand with emotion by delivering relevant content and to provide both fans and journalists with inspiring stories that are directly or indirectly related to the brand. Additionally, we aimed to offer importers content they can easily incorporate into their own communications.

How did we tackle it?

We created a dedicated space for contemporary, emotional, and inspiring stories, helping the car manufacturer to showcase its innovative mobility solutions, unique designs, exceptional engagement in the world of sports and rich brand heritage. We are increasingly using the video storytelling format, which not only communicates the content in a more emotional way, but also offers more content distribution options.

What did we achieve?

A space that can reach a broad target audience including journalists, customers, and even employees. The site traffic has increased by impressive 402% compared to the magazine’s first year of existence, with a consistent growth in article finish rate (by 37% in the last year alone). Storyboard has built strong authority, as evidenced not only by the number of news sites linking to it, but also by a 25-fold increase in organic search traffic over the first year. With high-quality content, we are gradually reducing the blog’s reliance on campaign support. The magazine is now available in multiple languages including English, Czech, German, Slovak and Serbian. It has become a source of inspiration to Škoda importers in other markets, who adopt the content for use on their own social media channels and website platforms.

Read our articles on Škoda Storyboard.

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What are the benefits of having content?

We create brands with content. audience. reach. relevance. recognition. progress.