Compared to the first year of the magazine’s existence, the overall number of visits increased by 413%, while the rate of finishing articles grew as well (by 10% only in the last year). Storyboard has built a strong authority, which is evidenced not only by the number of news sites that link to it, but also by the 230% increase in organic search traffic over the past four years. With quality content, we gradually reduce the blog’s dependence on campaign support.