We have advised Pasparta on the correct approach to social media, search engines and visuals. We started utilising and managing paid advertisements on Facebook, Instagram and Google, and we are continuously optimising them. We have elaborated on targeting and we have clearly defined the target groups for individual titles, webinars and conferences. Among others, we have focused on educators and parents of children with autism spectrum disorder as we began presenting relevant publications to them. On the website, we have set up tracking using Google Tag Manager in order to accurately measure the effects of paid advertisements and quickly optimise the website’s performance. The Google Search Console service allows us to monitor organic search conversions and overall website health.