Česká spořitelna was a well established company in terms of retail banking, but it needed to further develop its reputation as a trustworthy business expert within the corporate sector.
We created a unique “newsroom” team of journalists, marketing strategists, and creative experts, to put out an economic-lifestyle online magazine inspired by the bank’s campaign agenda and the long-term interests of its clients.
Thanks to relevant content and SEO, we are able to constantly increase blog traffic, especially from unpaid sources, and thus reduce the site’s dependence on the media budget. Compared to the first year of the blog’s existence, unpaid article traffic increased by 294%, and organic search traffic increased by 750%. Additionally, 55% of users return to the site, which represents a 13% increase over the first year and demonstrates the benefits of continuous work with the target audience of companies and entrepreneurs.
The data compared the last 12 months of the magazine’s existence with the first 12 months.