Blog about technologies, economic trends, and people

Magazine for businesses and entrepreneurs

What was the challenge?

Česká spořitelna was a well established company in terms of retail banking, but it needed to further develop its reputation as a trustworthy business expert within the corporate sector.

How did we tackle it?

We created a unique “newsroom” team of journalists, marketing strategists, and creative experts, to put out an economic-lifestyle online magazine inspired by the bank’s campaign agenda and the long-term interests of its clients.

What did we achieve?

Thanks to relevant content and SEO, we are able to constantly increase blog traffic, especially from unpaid sources, and thus reduce the site’s dependence on the media budget. Compared to the first year of the blog’s existence, unpaid article traffic increased by 294%, and organic search traffic increased by 750%. Additionally, 55% of users return to the site, which represents a 13% increase over the first year and demonstrates the benefits of continuous work with the target audience of companies and entrepreneurs.

The data compared the last 12 months of the magazine’s existence with the first 12 months.

Take a look at Česká spořitelna magazine, where we write about the influence of conspiracy theories on work teams or about the inspiration entrepreneurs can find in literary fiction.

Continue reading…

C017

C3 Prague
Social media revitalisation, campaign management and website optimization
13/02/2023
Great results can be achieved even with a limited marketing budget. How did we advise a small publishing house?
Social media revitalisation, campaign management and website optimization

C011

C3 Prague
New web & brand narrative
01/06/2021
Even a complex bussiness can be easily explained. A well-structured website together with a careful choice of words may help.
New web & brand narrative

C001

C3 Prague
Communication campaign based on a book
19/04/2019
You think paper doesn’t stand a chance in the digital era? On the contrary. Books may be a stylish statement & an infinite source of inspiration. Just like our publications for Škoda Auto.
Communication campaign based on a book

C003

C3 Prague
Brand relaunch on 12 markets
22/01/2020
Both personalization and individualization are cool, but the constant need to make decisions may be exhausting. Sometimes, it is okay not to know what you want –⁠ as our Subway campaign says.
Brand relaunch on 12 markets

C005

C3 Prague
Brand narrative and content strategy
02/12/2020
You cannot buy utility at the cash register. But you may find it within the brand communication. We demonstrate that even a hypermarket can help.
Brand narrative and content strategy

What are the benefits of having content?

We create brands with content. audience. reach. relevance. recognition. progress.

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hello@c3prague.com

+420 221 589 111

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