1327 pages, 16 awards

Communication campaign based on a book

What was the challenge?

Car manufacturers sometimes struggle to ensure that the new designs age well. Is it possible to create a style that would be timeless and attractive for years to come? And how can ŠKODA reach an educated, design-oriented target group of influencers?

SKODA_Corporate_books_2
12-1024x701
9-1024x576
15-1024x678
6-1024x763
11
13-1024x1024
4-1024x679
8-822x1024
3
How did we tackle it?

In the digital age, it may seem unconventional to launch a communication campaign with a book. But that is precisely what we did. We created “brand diaries” for the entire company as well as a glossy book about ŠKODA’s involvement in ice hockey and in the winning of the World Rally Championship.

A book is always a statement, especially if it’s stylish. The series “Driven by Design” – with several volumes in different formats and many languages – stands as a proof of that.

What did we achieve?

The prestigious Content Marketing Award for Best Corporate Book of 2018 for WE LOVE HOCKEY and the Reddot Award in the Publishing and Print Media category.

Continue reading…

C012

C3 Prague
Product reviews of the new ENYAQ iV
15/08/2021
Journalistic events are taboo due to the pandemic. So you must introduce the news in a different way. Through a digital reviews package bursting with information,⁠ perhaps.
Product reviews of the new ENYAQ iV

C006

C3 Prague
Magazine for car enthusiasts
12/01/2021
Create relevant content to infuse the brand with emotion and provide fans and journalists with inspiring stories directly or indirectly connected with the company.
Magazine for car enthusiasts

C005

C3 Prague
Brand narrative and content strategy
02/12/2020
You cannot buy utility at the cash register. But you may find it within the brand communication. We demonstrate that even a hypermarket can help.
Brand narrative and content strategy

C004

C3 Prague
Campaign for safer driving
22/11/2020
Smart automobiles are cool. Still, the main safety factor is the driver. And that’s what our campaign focuses on.
Campaign for safer driving

C007

C3 Prague
International cyber-security guide
24/04/2021
The Digital Security Guide helps small and medium-sized companies protect their business from the threats of the online world.
International cyber-security guide