Who are we here for?
We’re here for those who see their company or brand as the main character, not just a supporting one. For marketers, CEOs, business owners, and HR leaders who understand that a brand isn’t just a logo – it’s the hero of a story that captivates its audience and keeps them hooked.
In your voice, we’ll find power that will leave everyone – including you – stunned.
How do we make your brand’s voice stand out?
- We don’t just craft a hero – we write the entire story. We focus on identifying themes that create the right associations with your brand.
- We know there isn’t just one platform or genre. We tell your story throughout the online world, always tailored to the specifics of each communication platform.
- No shortcuts here. We develop content strategies rooted in data, designed to deliver predictable and measurable results.
- Your story doesn’t end when the sentence does.We think of strategy within the context of a long-term plan.
In our texts, your brand becomes the main character. One that readers, your customers, not only read about, but also identify with.
We know that a successful story isn’t built on a few well-chosen phrases. We also focus on:
- Market segmentation and value proposition: We aim to understand long-term human needs as well as the specifics of time and place. This allows us to deliver content that attracts attention and helps the target audience.
- Topic research and attention scoring: We analyze user behavior data and work with our own metrics – helping us shape topics effectively and evaluate their success.
- Ecosystem design and user journeys: When optimizing content, we rely on realistic user journey models that respect the user’s decision-making process. We consider all communication activities within the client’s ecosystem.
- Search optimization: For your story to be visible, your content and website must be search-engine optimized. In the long term, organic search should become one of your primary traffic sources.
- Message and content creation: Everything we produce must bring value to your audience – from text and visual creativity to ad concepts. We don’t fill pages with empty words.
- Audience development and community management: We take a responsible approach to engaging with users who interact with your content. We build vibrant communities around your brand.
- Performance and media buying: We strengthen your brand’s presence through advertising – social media, PPC, or display. We’ll plan, purchase, optimize, and measure the success of your campaigns, identifying the most suitable KPIs.
- Reporting and optimization: We start with insights, move through content, evaluation, and optimization – repeating the process ten, a hundred, or a thousand times. From early small wins to significant gains over months and years.
We don’t write for short-term effect. What matters to us are long-term results. That’s why we build on authenticity, not superficial nick-nacks. We craft our works with words chosen carefully down to the last letter, drawing from a long-term strategy that delivers lasting outcomes.
Give your brand a story and increase your reach. Get in touch with us.
