Task

Car manufacturers sometimes struggle to ensure that new designs age well. Can style be made timeless and attractive for years to come? And how can ŠKODA better reach an educated, design-oriented target group of influencers?

Solution

In the digital age, it may seem unconventional to launch a communication campaign with a book. But that is precisely what we have done. We created brand diaries for the entire company as well as a glossy book about ŠKODA’s involvement in ice hockey and winning the World Rally Championship.

A book is a statement, especially if it’s stylish. And the series “Driven by Design” – with several volumes in different formats and many languages – is precisely that.