Česká spořitelna

Online business magazine

Long-term content platform for a corporate audience

Challenge

Česká Spořitelna is well established in terms of retail banking, but needs to build its reputation as a trustworthy business expert further within the Corporate sector.

Solution

We created a unique “newsroom” team of journalists, marketing strategists and creative experts, putting out an economic-lifestyle online magazine inspired by the bank’s campaign agenda, and the long-term interests of its clients.

Results

Thanks to engaging content and SEO we managed to increase the number of visits on the blog within the first three months by more than 30 percent, while simultaneously increasing all the other relevant KPIs such as engagement, conversion, time spent on the website, and return visits.

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