Career blog content

ŠKODA Career Blog - C3 Prague case study

Innovative projects that move forward

WHAT DID THE CLIENT WISH FOR?

Future belongs to technologies. The automotive industry gets digitalized as well – so even ŠKODA AUTO is looking for talented IT specialists or technical universities’ graduates. ŠKODA has a vision – they wish to find a way of how to approach the target group via their career blog. Moreover, they aim to show that working for a car manufacturer is not only about production lines, but also about artificial intelligence or data.

ŠKODA Career Blog - C3 Prague case study

HOW DID WE HELP?

We revitalized the career blog content – filling it with interviews with (not only) IT specialists working in ŠKODA AUTO. Through fieldwork reports, we commenced introducing the most thrilling projects. Furthermore, we opted for an interactive scroll telling layout, which we managed to create via a tool called Shorthand.

WHAT HAS THE CLIENT GAINED?

A place – where you get to know the most fascinating within ŠKODA AUTO. Mainly, they gained the opportunity to approach potential candidates through gripping content. This content is meant to present ŠKODA as an attractive employer – but also as a company, that shapes the future vision of both cities and automobiles.

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