Book full of inspiration

ŠKODA print publications -

Design thinking in print

WHAT WAS THE CHALLENGE?

Car manufacturers sometimes struggle to ensure that the new designs age well. Is it possible to create a style that would be timeless and attractive for years to come? And how can ŠKODA reach an educated, design-oriented target group of influencers?

WHAT WAS OUR SOLUTION?

In the digital age, it may seem unconventional to launch a communication campaign with a book. But that is precisely what we did. We created “brand diaries” for the entire company as well as a glossy book about ŠKODA’s involvement in ice hockey and in the winning of the World Rally Championship.

A book is always a statement, especially if it’s stylish. The series “Driven by Design” – with several volumes in different formats and many languages – stands as a proof of that.

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OUR OWN LIBRARY

1327 pages. 16 awards.

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