Traditional craft in the new coat
WHAT WAS THE CHALLENGE LIKE?
Not a step without social media – that’s what each business is aware of. But how to communicate comprehensively, unify the visuality of style and enhance the value of crystal treasures – across multiple online channels and relevant markets? That’s what this legendary glass factory from Karlovy Vary needed help with.
HOW DID WE HELP?
We revitalized the communication within Facebook, Linked In and Instagram. Through the elaborated aiming, we commenced directing the posts at relevant users and markets. We began fixing both texts and visuals in a way that would accentuate the relating emotions and experiences, instead of the products themselves. Moreover, we managed to revive the blog. We started publishing reports and interviews right from within the glass factory premises. We spoke to those who know Moser the best – glassmakers, glass cutters and engravers. We stressed the following; hours of hard work are being hidden behind each of Moser’s treasures – which is why all the objects remain so valuable.
WHAT HAS MOSER GAINED?
Communication, which the customer may relate to. Also, the opportunity to demonstrate that crystal objects can offer a lot more than only a pleasant spectacle – as they may capture emotions, experiences and memories within.
What do we take away from the field and what are we doing right now?
Přemyslovská 43
130 00, Prague – Žižkov
+420 211 589 533