Thought-out shopping, cooking, eating
WHAT WAS THE CHALLENGE?
The most valuable thing about shopping? Knowing how to do it effectively – no wasted money, food, or time. We aimed to show that hypermarkets can do a lot more than only sell things – they can help you and be your guide on your way towards better eating.
WHAT HAVE WE CREATED?
We addressed the winner of the amateur bakers’ competition Peče celá země (“The Whole Country is Baking”), Petra Burianová. As a mother of five children, Petra abounds with various tips on how to shop smartly and save time in the kitchen. Together, we filmed a series of 6 episodes in which we covered topics such as why and how to freeze food, how to keep food fresh, or how to stockpile. We placed the videos within accompanying articles and published them all on the hypermarket’s blog.
WHAT HAS THE CLIENT GAINED?
Beneficial content. It shows that Globus can offer a lot more than shelves filled with food – Globus can help the customers. It stands not only as a seller, but also as an adviser.