How we helped create a space for HR professionals to gain insights, find inspiration, and build connections.

What was the challenge?

For a long time, the Czech HR community lacked a dedicated space to connect – a platform where HR professionals could gain practical insights, stay up to date with industry trends, and discover new suppliers and partners.

Benefit Plus therefore set out to create HeRe – a dedicated platform for HR professionals offering inspiring content, practical tools, and opportunities for networking.

The client needed to:

  • build a trusted content platform for the HR community,
  • provide practical resources that HR professionals can use in their day-to-day work,
  • connect HR professionals with service providers in a natural and credible way,
  • quickly raise awareness of the new platform among the relevant target audience.

How did we tackle the challenge?

We designed and developed HeRe – Everything for HR, a content platform that combines editorial content, practical tools, and a community space for HR professionals.

We structured the content like a modern media publication, focusing on relevance, usefulness, and real-world experience.

As part of the project, we:

  • conducted in-depth interviews with HR professionals, industry experts, and emerging talent,
  • developed practical checklists, guides, and downloadable resources,
  • brought HR service providers on board as partners and sources of expert knowledge,
  • created an events calendar and networking opportunities for the HR community.

We also boosted the platform with a LinkedIn campaign combining several ad formats, from static visuals and carousels to audio ads. Through testing, we quickly identified which types of content performed best and how to reach HR decision-makers most effectively.

What did the client gain?

We supported the platform’s launch with a targeted LinkedIn campaign that reached thousands of HR professionals across the Czech market in just four weeks.

With a launch campaign budget of CZK 13,000, we achieved:

  • 8,792 campaign impressions among the relevant HR target audience
  • 275 clicks to the HeRe platform
  • A CTR of 3.13%
  • An average cost per click of CZK 47
  • 23 direct engagements with the ad content

Thanks to precise targeting, we reached more than 6,000 HR professionals, approximately half of whom work for companies with over 1,000 employees. Content featuring personal stories and interviews delivered the strongest results.

The platform also quickly attracted its first active community. Within the first few months, thousands of HR professionals visited the platform, with hundreds registering and downloading practical resources for their day-to-day work.

Benefit Plus gained more than just a content platform – it created a new space for building relationships, sharing expertise, and strengthening the HR community in the Czech Republic over the long term.